Starting next year December, America won’t have to rush for their remotes to lower the volumes on their TV sets when advertisements starts.

When South Africa complained that DSTV’s adverts is way to loud, they responded by saying it’s aligned with International standards. I would like to see this ruling here to. Advertisments the same volume as regular scheduled programming. I find it pretty irritating that you have to reach for the remote and turn down the volume. (And no, it doesn’t make me pay more attention to the advert, It makes me change the channel.)

Holding thumbs and reaching for earplugs.